REQUESTS FOR PROPOSALS (RFP)
Tender No. ATIDI/FD/APU/OBCS/001/2024- Consultancy services for a comprehensive brand survey
The African Trade Insurance Agency (ATIDI) is a pan-African multilateral insurer owned by African Governments. Its primary objective is to enhance foreign direct investments into its member countries while also facilitating increased intra-regional trade.
ATIDI was founded in 2001 by African States to cover trade and investment risks of companies doing business in Africa. It predominantly provides Political Risk, Credit Insurance and, Surety Insurance. Since inception, ATIDI has supported USD78 billion worth of investments and trade into Africa. For over a decade, ATIDI has maintained an ‘A/Stable’ rating for Financial Strength and Counterparty Credit by Standard & Poor’s, and in 2019, it obtained an A3/Stable rating from Moody’s, which has now been revised to A3/Positive.
In July 2023, the organization unveiled its new brand identity, which provides a better fit to its growing stature as the multilateral trade and investment insurer on the continent, and has begun rolling out a Communications strategy to promote its brand and strengthen its position as a leader in the development insurance sector.
ATIDI is seeking the services of a qualified and experienced Consultant to conduct a comprehensive survey aimed at evaluating the current perception and positioning of ATIDI brand in the market. The purpose of this survey is to gather valuable insights that will inform strategic decisions to enhance ATIDI’s brand presence and reputation.
Interested bidders can download the full request for proposals (RFP) from the ATIDI website https://www.atidi.africa/ The closing date for receipt of proposals is Friday, 31st May 2024 at 14.30 hours East African Time. Bidders are free to attend the online meeting for opening of the proposals on the following link: https://us06web.zoom.us/j/82339090688?pwd=40EMAgEaFaHBQwtjPhwwbR61HF8Akg.1
Interested bidders are requested to send an email to [email protected] to indicating that you will submit a proposal so that any updates to the request for proposals can be shared with you.
R. Siachitema
Snr. Admin/Procurement Officer